Case: the creation of the site of the business card of the famous leading festive events – Ivan Polina.
Based on the data provided, a website was created that is designed to describe in detail the leader and attract potential customers.

The main criteria for evaluating the project were:

  • simple and convenient interface of the site, using a photo gallery;
  • integration of video content;
  • detailed description of all available services, indication of actual prices;
  • realizing the possibility of on-line recording for services through the site and ordering a callback;
  • output on the main page of real reviews from VKontakte.

Ivan Paulin bright representative of a new generation of leading: young, creative, energetic, while already having a solid experience in entertainment. Dynamic style of conducting in a combination to solemn and touching moments of a holiday under sauce of sparkling dialogue !!!

The main stages of work in the preparation of an advertising company:

  • Analysis of demand for a customer’s service or product;
  • Analysis of client site;
  • Analysis and segmentation of the target audience;
  • Analysis of competitors;
  • Developing a unique competitive advantage as a way to increase the effectiveness of an advertising campaign;
  • Compiling a semantic kernel based on key queries, aligning semantics with the “Customer”;
  • Create a sales advertising;
  • Minimize negative keywords, reduce non-targeted clicks;
  • Setting up and launching advertising campaigns for targeted keyword phrases;
  • Setting up web analytics systems: Yandex Metrics;
  • Reducing the cost of a click;
  • Budget Planning;
  • Adjusting the strategy for an additional request.

 The site of the leading festive events of Ivan Polina: ipolin.spb.ru

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