Case: the creation of the site of the business card of the famous leading festive events – Ivan Polina.
Based on the data provided, a website was created that is designed to describe in detail the leader and attract potential customers.
The main criteria for evaluating the project were:
- simple and convenient interface of the site, using a photo gallery;
- integration of video content;
- detailed description of all available services, indication of actual prices;
- realizing the possibility of on-line recording for services through the site and ordering a callback;
- output on the main page of real reviews from VKontakte.
Ivan Paulin bright representative of a new generation of leading: young, creative, energetic, while already having a solid experience in entertainment. Dynamic style of conducting in a combination to solemn and touching moments of a holiday under sauce of sparkling dialogue !!!
The main stages of work in the preparation of an advertising company:
- Analysis of demand for a customer’s service or product;
- Analysis of client site;
- Analysis and segmentation of the target audience;
- Analysis of competitors;
- Developing a unique competitive advantage as a way to increase the effectiveness of an advertising campaign;
- Compiling a semantic kernel based on key queries, aligning semantics with the “Customer”;
- Create a sales advertising;
- Minimize negative keywords, reduce non-targeted clicks;
- Setting up and launching advertising campaigns for targeted keyword phrases;
- Setting up web analytics systems: Yandex Metrics;
- Reducing the cost of a click;
- Budget Planning;
- Adjusting the strategy for an additional request.
The site of the leading festive events of Ivan Polina: ipolin.spb.ru