Case: setting up and launching an advertising company for the site of the logistics company Garant-Logistic to attract potential customers to the services provided by the company. Accompanying the site and making changes to the site after installing a third-party CMS.
The main stages of work in the preparation of an advertising company:
- Analysis of demand for a customer’s service or product;
- Analysis of client site;
- Analysis and segmentation of the target audience;
- Analysis of competitors;
- Developing a unique competitive advantage as a way to increase the effectiveness of an advertising campaign;
- Compiling a semantic kernel based on key queries, aligning semantics with the “Customer”;
- Create a sales advertising;
- Minimize negative keywords, reduce non-targeted clicks;
- Setting up and launching advertising campaigns for targeted keyword phrases;
- Setting up web analytics systems: Yandex Metrics;
- Reducing the cost of a click;
- Budget Planning;
- Adjusting the strategy for an additional request.
The site of the logistics company “Garant-Logistic”: garantlogistic.ru