Case: the creation of a site about an annual event with the possibility of selling tickets through the site.
Based on the provided data, a website was developed that tells about the main advantages of the New Year’s presentation for children “Pulkovo Christmas trees”.
The main criteria for evaluating the project were:
- fast site load;
- simple and convenient interface;
- description of all the main merits of the event and photographs;
- the possibility of selling tickets through the site;
- the possibility of prompt modification of the information provided.
The results of the sales of the first year tickets through the site allowed us to continue further mutually beneficial cooperation with the organizers of the event.
The following year, an advertising company was launched through Yandex Direct, which provided a significant increase in active sales using the site.
The main stages of work in the preparation of an advertising company:
- Analysis of demand for a customer’s service or product;
- Analysis of client site;
- Analysis and segmentation of the target audience;
- Analysis of competitors;
- Developing a unique competitive advantage as a way to increase the effectiveness of an advertising campaign;
- Compiling a semantic kernel based on key queries, aligning semantics with the “Customer”;
- Create a sales advertising;
- Minimize negative keywords, reduce non-targeted clicks;
- Setting up and launching advertising campaigns for targeted keyword phrases;
- Setting up web analytics systems: Yandex Metrics;
- Reducing the cost of a click;
- Budget Planning;
- Adjusting the strategy for an additional request.
The site of the Pulkovo Christmas tree: pulkovskie-elki.ru